Thursday, November 14, 2019
12 LinkedIn profile killers (and how to fix them fast!)
12 LinkedIn profile killers (and how to fix them fast!) 12 LinkedIn profile killers (and how to fix them fast!) Letâs face it, most of us create our LinkedIn profiles and then leave them there sad and alone while barely feeding or watering them*.And it shows.Follow Ladders on Flipboard!Follow Laddersâ magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!Want to make sure that the next big headhunter or recruiter doesnât skip right over your profile? Try some of these:No profile at allWould you believe that not everyone actually has a LinkedIn profile? Top executive leadership and career coach Pat Roque says not having one is a âfatal errorâ since there are over 500 million professionals using the platform. Roque, who teaches courses including âHow to Rock Your LinkedIn Profileâ suggests creating a profile and challenging yourself to add at least 500 new connections this year.An unprofessional photo (or none at all)Roque reminds us that research shows âhaving a profile photo makes you 14x more likely to be viewed by others.â She adv ises following follow this suggestion from Lydia Abbot, Blog Editor Content Marketer at LinkedIn: âMake sure your LinkedIn profile picture is up-to-date (within the past few years) and reflects how you look on a daily basis â" your hair, glasses, makeup, etc.âTypos, inaccuracies or mistakes aplentyâIf you make mistakes when describing yourself it shows you donât care and that you will make mistakes for the people are considering hiring you or working with you,â cautions Bill Corbett, Jr. , who regularly speaks on the topic of improving your LinkedIn profile and trains whole sales teams on amping up their LinkedIn presence. âLaziness and carelessness are not messages that help your career,â Corbett advises hiring somebody to proof your profile.Not honoring the algorithmGoogle isnât the only search system to rely heavily on keywords. Roque says to âBe sure to use searchable keywords in your headline, summary, keywords, job titles, and skills.âIgnoring the built- in free career toolsâDonât forget to take advantage of LinkedInâs Summary tool,â recommends David Bakke of Money Crashers. You can âhighlight career accomplishments and achievements. Leaving this blank looks unprofessional and more importantly unappealing.âThinking LinkedIn is FacebookLeave the bro stuff for your more private social networks, LinkedIn is about building your professional life. âDonât post items that are personal that donât relate at least in some way to business,â Corbett cautions. âDoing this makes you look silly and out of touch, as well as unprofessional.âForgetting to include a Call to ActionGosh, your profile is impressive sitting there all fixed up and everything. But is it doing anything for you? Roque offers this suggestion âAlways share an easy way for interested hiring managers or collaborators to reach you, such as inviting them to a virtual coffee.âFailure to respondIf somebody sends you a message, respond. Itâs basic commo n courtesy even if itâs not the best fit. âFailure to do it is rude and hurts your reputation,â says Corbett.Omitting important accomplishmentsIn trying to pare down your profile, Roque says you might be leaving out important âvolunteer efforts, anything to show your community spirit and personal interests beyond the obvious job and education history.â Think about what you might do when faced with 20 similar profiles. Youâd probably choose the person who seems more connected to their world beyond the office. It proves them well-rounded beyond their cube.Being all about the hard sellAt this point, most of us recognize someone who is always only pushing their own professional agenda. Corbett calls hard selling on LinkedIn âmarketing kryptonite, instead of killing Superman these actions kill your reputation.â And people wonât respond positively to that hard push. âPeople will run away from you instead of running to you!âNever say anything bad about somebodyWhile t he president freely uses his social media platform to tweet about anyone who displeases him, itâs probably not a wise move for anyone concerned with their own reputation. And itâs an even worse idea on LinkedIn. âBeing critical of people publicly on LinkedIn is not a good strategy for building relationships,â said Corbett. Besides, you have nothing to gain from ragging on your competitor âand you never look good doing this, even if the person is a complete idiot.âNot publishing or posting articlesIf your job search feels stalled or you just want to perk things up a little, Roque thinks itâs a great idea to keep your profile fresh by writing or linking to think pieces or people relevant to your industry.- - - *Though some people really do shovel on the fertilizer!You might also enjoy⦠New neuroscience reveals 4 rituals that will make you happy Strangers know your social class in the first seven words you say, study finds 10 lessons from Benjamin Franklinâs daily schedule that will double your productivity The worst mistakes you can make in an interview, according to 12 CEOs 10 habits of mentally strong people
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